About Us

We created Product Junkie with the idea that natural hair shouldn't be that complicated and wearing your hair exactly as it grows out of your head should be a joy rather than a hassle.  Whether you're transitioning, newly natural or have been rocking your curls for years, this is the community for you.  Join us as we make naturally curly hair mainstream!


Our Founder:

Amaya Smith

Hi I’m Amaya,

And I’m a natural hair product junkie just like you. By day I work as a communications professional at a non-profit that works to advance equal pay for women, abortion rights and access to health care.

I started my career in politics and when I went natural it was always a big deal in the conservative workplaces of Washington.  These days it’s totally normal to see women across the workplace wearing their hair natural and taking charge.

While I love to shop for products any old place – I thought it was past time that women of color got to shop in an experience that is for us and by us.