News

Happy Crownaversary!

natural hair natural hair news The Crown Act The Root

Happy Crownaversary!

Today marks one year since California passed The Crown Act; legislation that prevents people from being discriminated against for wearing our natural hair. Other states such as Colorado, Minnesota, Virginia and Washington have gone on to join the movement by passing their own versions of The Crown Act.

Read more →


Black Lives Matter

Black Lives Matter

Like many of you all we've been shook by what's been happening in our country.  Sadly we haven't been surprised but there was a part of us that thought that it couldn't get any worse than a global pandemic. Well apparently it could.  Layer on top of Black people disproportionately impacted by COVID-19, incidents of police deliberately killing unarmed Black people and you have the makings of firestorm.  Our country is in a moment of reckoning.  As a small Black owned business we've been struggling with what our role should be during this time.  With full transparency, our brick and...

Read more →


5 Reasons Your Product Isn't Working

5 Reasons Your Product Isn't Working

Product fatigue from trial and error is a real thing.  Many naturals go through tons of products during their journey with the goal of finding a miracle in the bottom of the jar.  But often many of us end up feeling disappointed and bamboozled and left wondering if it's the product or if it's just you.  These continued failures often leave naturals deflated, wanting to cut their hair or even returning back to the creamy crack.  We've all been there, so let's talk about some of the main reasons for so called product failure. 1. You have product buildup: The...

Read more →


The Truth About the LOC Method

The Truth About the LOC Method

So does oil actually seal in moisture? One of our favorite natural hair blogs that is no longer active but is still a wealth of hair science info is The Natural Haven.  In one post (Can Moisture Be Sealed In) she sites a scientific study that shows hair that is treated with oil slows down evaporation of water better than hair that is not treated.

Read more →


Four Ways to Tell if Your Hair is REALLY 4c

Four Ways to Tell if Your Hair is REALLY 4c

Hair types started as a way for naturals to classify what kind of curl pattern we have and to figure out what products work for us.  Often when watching our favorite YouTubers we use hair types to asses if their product demo will work on our own hair.  

But somewhere within that system we began to think of hair that was considered the coiliest or kinkiest as more difficult.

Read more →